Àwọn ìtàn wa — our stories.
From inside the brand.
Scent stories, brand essays, and notes on West African botanical tradition. Published on Substack.
Language & Identity
Why we name our scents in Yoruba.
On naming as inheritance, not branding — and what it means to wear a name that was chosen for you.
Read on Substack →
Clean Beauty
Alcohol-free is not a compromise.
The case for oil-based fragrance on melanin-rich skin — and why mainstream perfumery built a product that was never meant for us.
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Behind the Brand
Aunty Tanty and the teas.
The story behind the ÀÁDÙN botanical teas and the woman who blends them.
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Darapọ̀ mọ́ wa — join us.
Read more on Substack.
The full archive — essays, scent stories, and notes on building a brand rooted in West African botanical tradition — lives on our Substack. Subscribe to get new pieces delivered directly to you.
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We write about
West African botanical tradition
Yoruba language & naming culture
Clean beauty for melanin-rich skin
Fragrance & identity
Building a brand in Lagos
Pan-African wellness